Westrade and Trenchless International strike partnership for publications and events
Two parties sign exclusive deal
The two parties have signed a deal that will see Trenchless International become the official magazine for all Westrade events, including No-Dig Live in the UK
Westrade is a leading organiser of a range of trenchless events, including No-Dig Live, which takes place in the UK every two years, and the long running Trenchless Asia and Middle East series of events.
With more than 20,000 subscribers, Trenchless International is one of the most read trenchless publications in the world and the only magazine dedicated to the international industry. It is also the official publication of the ISTT.
The MoU, signed in February 2020, makes Trenchless International the official magazine of all Westrade’s trenchless events and gives exhibitors access to exclusive marketing rates in the magazine and the corresponding website.
“Trenchless International is the go-to publication for any businesses wanting to increase their international exposure and, as such, shares many of the same values and ambitions as Westrade,” says Westrade Group Managing Director Paul Harwood.
“The opportunity to formalise our relationship is great news for Westrade but more importantly, for the thousands of exhibitors and delegates who attend our portfolio of events around the world. The high-quality content produced by Trenchless International is a valuable resource for the global trenchless community and the preferred rates that our customers can now enjoy will make it an even more productive channel through which to promote their products and services.
“We look forward to working even more closely with Annie and her fantastic team and I’m confident that this partnership will add a huge amount of value to all our customers going forward.”
Annie Ferguson, CEO of Trenchless International’s publisher Great Southern Press, says she is excited about the partnership.
“I have known Paul and the Westrade team for many years and find their enthusiasm and passion for the trenchless sector truly infectious,” she says.
“This collaboration was a no-brainer for us. The Trenchless International team is equally passionate about the sector and we love to give our customers every opportunity to grow their business through marketing.
“Paul and his team are able to provide a platform through their events, and we are able to provide a platform through our magazine. By working together, we give our customers an unparalleled opportunity to promote their businesses on the international stage.”
The Fall edition of Trenchless International will be the official publication of No-Dig Live 2020, which will be held in Peterborough on 15–17 September 2020, while the Winter edition will accompany Trenchless Asia 2020, featuring the ISTT’s 38th International No-Dig, in Kuala Lumpur, Malaysia on 17–18 November 2020.
For all marketing enquiries in the magazine or for more information on how you can increase your exposure at a Westrade event, contact Trenchless International Business Development Manager Nick Lovering at firstname.lastname@example.org